30 Years of Experience

Design & Ideas, Inc. begins with Paula Edell.


When Ms. Edell left the corporate world of consumer products in the Health and Beauty Aids Industry as an EVP of Creative Services in 2003, Design & Ideas, Inc. was formed.

Having over 30 years of experience, branching out on her own offered more diverse opportunities to share her creativity, insight, experience and the love of branding with many different clients in new categories.

The culmination of her talents and experience has resulted in one of the most diverse design studios in New Jersey.  Over the past 16 years, Design & Ideas, Inc. has grown and flourished, representing many consumer categories from food and fashion to hard goods and consumer health & beauty aids.

With an extensive background in product ideation and color trending, Design & Ideas, Inc. is poised with the insight of market trends across all categories, keeping the approach to marketing and graphic design fresh and modern.






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